Freesbe (Carasso Group)
New brand, busy market. A site ready on day one.
For Chery's entry into Israel with Freesbe (Carasso Group) we created a local identity, UX, content and a mobile-ready launch site.
- Sector
- Mobility · public company
- Scale
- identity, site, PWA
- Result
- 1,000+ pre-orders
The challenge
Launching Chery in Israel was a double challenge: the audience's first meeting with the brand, while other Chinese car brands entered the market at the same time. It had to be positioned as the better choice for a wary audience, and generate enough leads and test drives from launch.
What we did
- Branding
- UX
- Content
- Development
- Local identityWe picked from the global brand what fits the Israeli audience: a strong, dramatic palette and elements from the models' design.
- Experience and contentUX and content writing for a new audience.
- BuildA launch site and PWA, built for mobile.
Results
At launch there were more than 1,000 direct pre-orders and more than 3,000 through leasing, per the client's figures.
- direct pre-orders
- >1,000
- pre-orders through leasing
- >3,000
client figures, as published on zemingo.com · client figures, as published on zemingo.com
After the successful launch of Chery we also signed with XPENG, another Chinese brand.
Who was on the team
Local identity, UX, content and build: Zemingo
