The financial sector. Banks, insurance and payments.

Most customers no longer go to a branch. The long processes need to work on a phone too.

What the numbers say.

91%: mainly use direct channels (digital and phone), and only 4% a branch. That experience is the bank's experience.; Source: Bank of Israel, household satisfaction survey 2025, published 11.02.2026
89%: are satisfied with banks' apps and websites. The bar is already high; the next difference is precision and trust.; Source: Bank of Israel, household satisfaction survey 2025, published 11.02.2026
50%: are satisfied with how problems get solved, and 46% with the wait for an agent. The gap is in service.; Source: Bank of Israel, household satisfaction survey 2025, published 11.02.2026
21.8.2025: Bank of Israel Directive 369 on model risk management took effect. It also covers AI models at banks, with emphasis on fairness, accountability, explainability and documentation.; Source: Bank of Israel, Banking Supervision: Proper Conduct of Banking Business Directive 369 (published 21.8.2024)

A complete mortgage you can finish on screen, with a human call at the hard steps.

What we didWe researched, specified and designed a complete online mortgage process, including a design system.

Comparing car insurance from customer data, with transparency about how the data is used.

What we didWe researched and designed car-insurance comparison, with a plain reason for every use of data.

The processes are long.
A mortgage, joining a fund or an insurance claim are big decisions, and customers make them on a phone.
The systems are old.
The experience has to feel new even when the core systems behind it are old.
Regulation is in every decision.
Security, privacy and accessibility go into the spec from the start, not at the end.
Trust is part of the interface.
Customers need to understand what happens to their money and data, especially when a chat or an AI recommendation appears.

Research and strategy
We interview customers and operations staff, and decide what changes and in what order.
Design for the phone
Every state, every error and every edge case, in Hebrew and accessible.
Design system
One language for the app, the website and internal systems.
Testing with customers
Before launch, and measurement after.
Trust and AI
Confirmation moments, an explained recommendation, and a clear handoff to a human agent.
A short project next to a large program
A diagnostic, concept validation or research, within weeks. Fast track

Accessibility: we design to IS 5568 and WCAG 2.2 AA from the spec. States, focus, labels and contrast are defined in the design, not added at the end.
Privacy: we collect only what is needed, and design to Amendment 13 of the Privacy Protection Law.

Let's start there.