Isracard
The data was already there. Trust needed design.
For Isracard we designed a car-insurance marketplace matching offers to customer data, open about how data was used: research, concept, UX and design system.
- Sector
- Finance · credit · car insurance
- Scale
- new product, research→UI
- Result
- transparent marketplace
The context
Isracard held a lot of data on its customers' financial history. It wanted to use it to offer each customer the right car-insurance policies, based on their needs, preferences and history.
What had to change
A tightrope: use the data without customers feeling their information was being abused, keep the process short, and show them they got the best deal without bias.
What we did
- Research
- Strategy
- UX
- UI
- Content
- Design system
- ResearchIn-depth interviews, market trends and design-thinking workshops.
- ConceptConcept validation and journey mapping.
- DesignInteraction design, UX and a design system.
- TestingUsability testing with users.
Key decision
Reward sharing.
The more questions users answered, the more points they earned toward discounts and better deals.
Transparency at every step.
Every step was written in clear, personal language explaining why we ask and what the customer gains.
A responsive interface.
Illustrations and animations that update in real time with the answers.
Results
A car-insurance marketplace inside a credit company, designed around transparency: customers saw why they were asked and what they got in return.
Who was on the team
Research, strategy, UX and design: Zemingo
