Heights Telecom
An Israeli telecom firm. One identity, any market.
For Heights Telecom, an Israeli network-equipment maker going global, we created a new identity and website that tell its story in every market.
- Sector
- Telecom · network gear
- Scale
- identity, site, PWA
- Result
- rebrand for new markets
The challenge
After years of growth in Israel, Heights Telecom decided to go global. Against large, well-known competitors the first impression was crucial, and expanding into several markets at once meant telling its story without leaning on anything specific to one market.
What we did
- Branding
- UX
- UI
- Development
- IdentityA clean, limited palette of blues, large and clear type, and subtle elements that add context.
- WebsiteInteraction design and a website and PWA build.
Results
An identity that combines a sense of scale and trust with a contemporary feel, and a site that presents the products and services to new markets.
Who was on the team
Identity, interaction design and web build: Zemingo
