CA Global · Polaroid Hoop
A home security camera, that helps the family.
For CA Global we researched the home-camera market and developed a product concept: a camera that helps a family run its day, not only secure the home.
- Sector
- Consumer · smart home
- Scale
- research, concept, brand
- Result
- a new product concept
What we did
- Research
- Strategy
- UX
- Branding
- Content
Results
In a category where every product talks about security, user interviews led elsewhere: a home camera that helps a family run its day, with reminders and alerts. This was a product pitch (a concept), with research, identity and product videos.
Who was on the team
Research, product innovation, UX and identity: Zemingo
