NetApp
Complex cloud, a simple story.
For NetApp we turned cloud and storage features into a simple business story: a script guideline, an isometric style and a line of product videos.
- Sector
- Technology · enterprise · cloud
- Scale
- scripts, isometric style
- Result
- a product-video template
The challenge
Ahead of a targeted marketing campaign, NetApp wanted to break down the features and benefits of new and core cloud and storage products into a simple pitch that makes business sense.
What we did
- Content
- Branding
- SessionsA few in-depth sessions with NetApp's technical and product experts.
- ScriptsA script guideline with the essential information, a memorable story and an example of each feature and benefit.
- StyleA scalable isometric style that fits the brand.
Results
A line of product videos for the campaign, also used as a template for future explainers.
Who was on the team
Content, style and design: Zemingo
