Salus
Private healthcare, a new and ancient face.
For Salus, a private-healthcare management company, we created an identity around the Roman goddess of health, and a website with gravitas and calm.
- Sector
- Health · private care
- Scale
- identity + website
- Result
- a new private-care brand
The challenge
Salus, a private-healthcare management company, wanted to attract an audience looking for high-quality private care. That meant positioning it very differently from its parent company, and memorably.
What we did
- Branding
- UI
- Development
- IdeaSalus, the Roman goddess of health and welfare, became the face of the brand.
- IdentityA simple art-deco typeface, a soft palette, lots of space and an appealing depiction of Salus herself.
- WebsiteInteraction design and the website build.
Results
A brand with gravitas and prestige, in a clean and calming aesthetic. The space renders are concept visuals.
Who was on the team
Identity, interaction design and web build: Zemingo
