Technics (Panasonic)
The earbuds were top-tier. Now the app is too.
For Panasonic's Technics we researched the true-wireless earbuds app with users and redesigned an experience and UI connected to the feel of the product.
- Sector
- Consumer · audio · earbuds
- Scale
- research, testing, UX/UI
- Result
- companion app redesigned
The challenge
Technics, Panasonic's audio brand, realized the experience of its true-wireless earbuds app didn't match the product's technical quality. The app needed research with users, its friction points found, and a new UI true to the brand that could stand on its own as a digital product.
What we did
- Research
- UX
- UI
- MappingWe mapped every feature, flow and component of the app.
- In-person testingWe watched users onboard, pair and explore features in a natural setting.
- RedesignA new UX and UI that feel connected to the physical product and to using it.
Results
A clean, elegant app with a tactile sense of control that echoes the products themselves.
Who was on the team
Research, usability testing and design: Zemingo
