Movement Group · Move
Yoga, gyms, live online. One simple experience.
For Movement Group's Move we designed one mobile experience bringing fitness and leisure across Israel together, from yoga to gyms and live online classes.
- Sector
- Consumer · fitness
- Scale
- 50K+ active users
- Result
- one app for fitness
The challenge
Bring together, in one experience, yoga classes from freelance instructors, memberships at gyms with dozens of branches, and live online sessions, so every user finds what they want and every provider gains users.
What we did
- UX
- UI
- WorkshopsDesign-thinking workshops with the product team.
- StructureA UX that brings different activity types and providers into one interface.
- LanguageBuilding on Move's new identity, the capsule element became a recognizable layout for every activity a user signs up for.
- InteractionLight behaviour and micro-interactions designed to encourage sign-ups.
Results
One clear, scalable language for presenting activities. Per the client's published figures, the app reached more than 50K active users and more than 1,200 businesses.
First and foremost, the people… the attention to detail that each employee has, the human-centered design approach… made a tremendous impact on the development process of our application.
Who was on the team
Workshops, UX and interaction design: Zemingo
