Theranica · Nerivio
A new medical treatment, an experience that calms.
For Theranica, maker of a migraine-treatment armband, we researched, branded, designed and built the app, the website and the physician system.
- Sector
- Health · medical device
- Scale
- brand, app, back-end
- Result
- product for a med device
The challenge
Anyone with migraines knows how hard it is, and existing treatments can bring side effects. Theranica's method, an armband that triggers the body's own pain inhibitors, had to become a friendly product and a clear brand that speaks to patients and physicians.
What we did
- Research
- Strategy
- Branding
- UX
- UI
- Development
- ResearchIn-depth interviews, workshops and user tests of different UX solutions.
- BrandBrand strategy, positioning and a full graphic system.
- AppA simple experience that lets users set the treatment level, and lets the app learn their migraine pattern.
- BuildFrom first connection to the device, through treatment cycles, to back-end physician monitoring and replenishment.
Key decision
Design for the moment of the attack.
Users open the app during a migraine: sensitive to light, distracted, with a short attention span. Every screen was designed for that.
Results
A complete digital product around a medical device: app, website, physician system and brand. Medical claims about the product are Theranica's.
Who was on the team
Research, strategy, brand, UX and build: Zemingo
