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Panasonic HomeHawk

It wasn't the camera. It was the experience.

With Panasonic's Innovation Center we tested the HomeHawk security-camera app and redesigned the experience. The app started getting better reviews and ratings.

Sector
Consumer · smart home · security
Scale
optimizing a live app
Result
2.5+ stars higher rating

The challenge

HomeHawk had the cameras and hardware Panasonic is known for. But users struggled to operate the system, and the app got low reviews in the stores. It needed a thorough process, including testing with users.

The app's home screen on a desk: protected status and camera tiles

What we did

  • Research
  • UX
  • UI
  • QA
  1. Internal reviewProduct mapping and QA, to see exactly where users got stuck.
  2. Usability testingTests with users covering every camera type, scenario, feature and use case.
  3. Optimization planA detailed plan for flows and features, navigation, hardware integration and the design approach.
  4. After launchSupporting the changes in the live product.
Three setup screens: status LED, add a device and a success confirmationGuidance illustration: where the camera's power switch isA grid of app screens: settings, event log and modes

Results

The app quickly started getting better reviews and ratings in the stores. The work was done with Panasonic's Innovation Center. The product line was discontinued in 2024.

increase in the app-store rating
>2.5★

as published on zemingo.com

Hub and cameras with a green success check at the end of setupA hand holding a phone with the camera's detection-area setup screen

Who was on the team

Research, usability testing and design: Zemingo

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